- Author(s): Stanley C. Nnamdi, S. C., Abia E. S., Arikawei, A.R. and Baraburu, G. Y.
- Volume 11, No 1, 2023
This paper explores strategies for advocating citizens’ engagement and community participation in the tourism and hospitality industry in Bayelsa State, Nigeria. It focuses on Bayelsa State’s potential as a tourist destination, acknowledging its rich cultural heritage and natural attractions. However, it highlights existing challenges such as inadequate infrastructure and limited community involvement. Theoretical frameworks, including social exchange
theory and the tourism area life cycle model, are applied to guide community engagement strategies. The paper also examines the current state of tourism and hospitality in Bayelsa State, emphasizing the need for infrastructure development and promotion. Reasons for citizens’ engagement and community participation are discussed, highlighting benefits such as cultural preservation, economic empowerment, and social cohesion. Strategies for effective engagement include transparent communication, early-stage involvement, capacity building, and promoting community-based enterprises. Recommendations for promoting community participation in tourism
development include developing a comprehensive tourism plan, promoting awareness and education, fostering collaboration, empowering local communities, promoting sustainable practices, and establishing monitoring and
evaluation mechanisms. In conclusion, the paper underscores the importance of community engagement for achieving sustainable tourism development in Bayelsa State and provides a roadmap for stakeholders to unlock the sector’s full potential.