- Author(s): Babalola, O. S.
- Volume 11, No 2, 2023
This is a technical report of on-site research carried out on the situation of government-electorate information and communication in Ekiti State, Nigeria. The need to create a robust communication strategy for the state necessitated this research. In this study, we carried out an audit of the various messages and platforms of communication by the state government. Also, the audiences were segmented in terms of educational background, social and professional status among others. We travelled through the 16 local governments of the state carrying out an audit of the state government’s messages, effectiveness and platforms as well as examining the audience segregation for the messages and platforms. We also had interviews with all the key officials involved in the state’s information and communication, to determine the existing products and the various programmes and platforms in use by their departments. Media houses in the State were also visited. The field work found that the Governor needed to tone down his cosmopolitan demeanor and unofficially use more of his people’s language and dialect especially outside the office. More importantly is the fact that he had very low contact with the people, which needed to change. Finally, the report recommends a constant information flow through various means and platforms with single and understandable message. Government must listen to the people and thus should create avenues for feedback and machinery for selfassessment.