The Spread of Online Fake News and its implication for Reputation Management
Abstract

The increasing use of smart mobile devices has made social media platforms to be irreversibly powerful in providing news and this is a development that has made a lot of people believe that whatever they see on the internet is reliable. The social media has become very popular among the populace that they have made the era of the internet to witness more creation and consumption of news and information in our society. Every channel of online communication such as Skype, What’s App, Messenger and many others have contributed to the rampant increase in the spread of fake news. These no doubt has done a lot of damage to the reputation of people and mislead the consumer of the news into arriving at wrong conclusions and even luring them into making wrong decisions and choices politically or in any other way that may affect their wellbeing as
citizens. The paper therefore seeks to establish that the spread of online fake news is a threat to reputation management using the Manipulation Theory. The paper carries out a content analysis of some selected fake news used by some disgruntled and faceless politicians to spoil the reputation of their supposed enemies in some social media. It concludes that online fake news is capable of damaging the reputation of its victims and even capable of creating a state of anarchy. It is, therefore, suggested among other things, that awareness should be created for consumers of online news contents on the need to verify every news item they come across on the internet before accepting them as authentic.

Citation
Oloyede, K., Owolabi, S. S. and Oyinadejobi Omotolani Sadia. The Spread of Online Fake News and its implication for Reputation Management. International Journal of Literacy Education, 10, 109-131.